Every Journey Deserves Dignity

Elastic explores how AI is transforming public sector operations—from streamlining cumbersome bureaucratic processes to enhancing citizen services and decision-making. It explains key applications in areas like transportation, education, healthcare, and customer service, and delves into implementation considerations such as data governance, ethics, and privacy. By highlighting the initial challenges and showing how government agencies can responsibly integrate AI, the piece offers a practical roadmap for delivering more efficient, equitable, and local-focused public services.

Gold Front partnered with Education Elements to craft a bold new brand that reflects their mission of driving real, local change in schools. By identifying the “Localization Gap” as the core challenge facing districts, Gold Front developed a clear strategic point of view—Real change. Made local.—that centers community values in educational reform. Through a confident yet human visual identity and a storytelling-driven website, the new brand empowers Education Elements to lead with clarity, purpose, and deep connection to the schools they serve.

Agency: Gold Front

With over 123 recreation centers and 450 parks, such as Griffith Park and Echo Park, Pastilla knew creating a strong visual system would help create better recognition and cohesion. They assembled a team of diverse, multilingual creatives that could speak to the vibrant communities of LA and hit the park ground running. The new LA Rec & Parks logo was developed under the tenure of Mayor Eric Garcetti with 72andSunny, but with foundational assets yet to be developed. Pastilla modified the logo to be inclusive of its recreation and parks teams, as well as to scale for the digital space.

Agency: Pastilla

Our annual conference brings together California’s top experts in our field to discuss current trends, best practices and case studies in areas including media relations, strategic communications, social media, emergency response, branding, emerging technologies, analytics, public speaking and much more. Just as a hot air balloon takes flight and ascends to greater heights, the journey to success in our profession requires a commitment to seeking new knowledge, continuously evolving and networking, and honing your skills. The sky is the limit.

nnovation in government begins with bold vision and flourishes through collaboration. With roots dating back close to four decades, the California Government Innovation Summit is the flagship gathering where state leaders—from technologists to program directors—and their industry partners transform ideas into impact. Uniting diverse perspectives and emerging technologies with human-centered approaches, participants gather around solutions that enhance the lives of 40 million Californians. At the Summit, breakthrough thinking meets practical implementation, driving California's continued leadership in digital government innovation.